For each of these campaigns, I got to play matchmaker between an idea and an
image — dreaming up concepts, building moodboards, and casting the talent to
bring them to life, then working out the styling and lighting that would make it all
click on set. From there, I directed models, photographers, and videographers to
chase down every mood and story beat, frame by frame, while teaming up with
the Founder to steer the creative vision and syncing with design to keep it all
feeling unmistakably on-brand.